Agenda:
A goal to be achieved in influencing the audience, often referred to as a hidden agenda
AP:
The Associated Press, an internationally-recognized news outlet
Bias:
A tendency or opinion for or against a particular thing, usually based on prejudice
Clickbait:
Online material created to draw traffic to a website rather than inform an audience.
Context:
The situation surrounding an event (e.g., a speech given in the context of a heated political environment)
Credibility:
The quality of being trustworthy
Fringe source:
A media outlet that disseminates information that is significantly different from mainstream views
Journalism:
Journalism is the activity of gathering, assessing, creating, and presenting news and information. The purpose of journalism is […] to provide citizens with the information they need to make the best possible decisions about their lives, their communities, their societies, and their governments.https://www.americanpressinstitute.org/
Mainstream media:
News outlets that both reflect and influence the opinions of a large number of people
Native Ad:
Sponsored content that looks like news (e.g., television infomercials disguised as interviews or talk shows)
Neutrality:
The state of being impartial, not supporting either side
Primary source:
The original document, recording, or photograph created when an event or condition was experienced
Reliability:
The trustworthiness of a source
Satire:
The use of irony, sarcasm, and/or ridicule in exposing or denouncing the actions or vices of others, particularly politicians
Secondary source:
Material that was created later by someone who did not experience first-hand or participate in an event or condition
Spin:
A biased interpretation of an event
Sponsored content:
Content (i.e., articles) that look like the format of the site but are actually marketing materials
UPI:
United Press International, an internationally-recognized news outlet
Verification:
The process of assessing the accuracy or validity of something